Blending Ads can increase earnings, but make sure you don't make the colors too light. They should be visible, and don't make images look as if they are part of the ad. This is now against the terms of service, and could get your account in trouble!

Also remember DON'T TELL USERS TO CLICK YOUR ADS!!!

That's against the Terms of Services as well, and can assure you a ban.

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Rcade<br />Gamer Forum<br />Free $100 in Ads!

white if they're on a sidebar and the ads are white while the sidebar is also white

aren't the ads THEN in a visible, obvious spot away from regular text?

I have one of my blog pages set up like that....

I'll change them soon if it is going to be a big problem

teeray~~

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Well it depends, on some sites it's necessary to make the ads stick out, but look attractive.

Other sites, it's better to blend in with the design, and the ads will look more like content. Also depends on your site's color scheme, and position of the ads.

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Rcade<br />Gamer Forum<br />Free $100 in Ads!

The most extensive research and information I have seen done on this topic was done by a man named Joel Comm. He is the author of a book you may have heard of titled "Adsense Secrets", as well as a few other books on adsense. He has a few sites that are very informative at joelcomm.com and adsensechat.com which is an adsense forum. Basically, there are many different types of optimization that you can use with adsense, sometimes color blending is effective and sometimes it is not. Many times it varies with the content and design of the website, and also the type of visitors who are coming to the page.

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You also have to make sure that the Adsense spider is putting relevant ads, or else your click conversions won't be too high :

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